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Search Engine Optimization – What exactly is it?

As technology rapidly changes – Search Engine Optimization, continuously evolves. But what exactly is Search Engine Optimization? And how exactly does it work? Continue reading to understand the dynamics of SEO.

Defining Search Engine Optimization (SEO)

Search Engine Optimization (SEO) involves designing, writing, and coding of a website in ways which significantly improve the volume and quality of traffic to your website from persons using search engines. These free, organic, or natural rankings on the various engines can be heavily influenced by effective SEO techniques. Often, websites with higher rankings are identified with a larger number of people who will then visit those sites.

How does search engines work?

Search engines has four major functions, namely, crawling, building an index, calculating relevancy and rankings, and serving results. These functions scour your website and, for each page, index all the text they can pick up, as well as a great deal of other data about that page’s relation to other pages, and in some cases all or a portion of the media available on the page as well. Search engines index all this information so that they can run search queries efficiently.

The newest trend in search engines, and likely the future of search in general, is to move away from keyword-based searches to concept-based personalized searches. When an individual clicks on search results, major search engines like Bing, Google and others record this information to collect trends of interest and then will personalize the search results based on specific interest. This is still a developing field but appears to have potential in making searches more relevant.

How can a well implemented SEO strategy impact your business?

The ultimate goal of search engine optimization is to boost the revenue of a business by driving traffic to its website. It should be noted, however, that there are several other reasons why SEO is important to businesses. They include:

  • Encouraging repeat visitors – Evidently, optimized pages help customers find additional products and or services easier after they have purchased from your site. This can result in the improvement of customer support and service.
  • To establish you as an expert within your field – A high visibility in search engines creates an implied endorsement. Often searchers value and trust websites that are top of ranks for their searches.
  • It helps qualify visitors – Searches can help one better understand the stages at which a buyer is at. Should one better understand the searchers and visitors, it then becomes easier to serve their needs.

What are the options?

Deciding whether to hire an SEO expert or optimize your website yourself, can be a difficult decision for companies.

Businesses must take into consideration the amount of thought and effort they are willing to put into search engine optimization activities. It is of great importance to keep in mind that, SEO is the process of attracting organic traffic from search results in search engines. Businesses need to appear higher up in the organic results or run the risk of missing out on potential customers.

If companies do this process right, there is a high possibility they will get targeted traffic landing on their website to learn more or even purchase the product/s and service/s being sold. Fail to do this right, and businesses will lose potential customers to competitors.

As a business, if you lack the necessary expertise’s and time which are both crucial for SEO, then it is advised that you find an SEO specialist and make them responsible for your SEO. Fortunately, NMQ Digital have mastered the art of SEO operations and we have a full team of experts that already successfully helped international clients to create and execute their SEO strategy.

Curious to know more? Let us have a chat today!