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the 5 biggest paid media trends for 2022 and beyond
In 2022, paid media will be characterized by an increased emphasis on programmatic buying and targeting. Marketers will need to become more familiar with the use of artificial intelligence and machine learning in order to allocate their budget most effectively.
But here is more: this area is constantly changing, and new opportunities are arriving, making the power to adapt very important. Let's take a look at the 5 biggest paid media trends for 2022 and beyond!