Top 7 social media trends for CMO’s to adopt in 2022
Trend #1: Develop TikTok as it will lead social media platformsInstagram has been the most popular social media platform for years, but now it’s being dethroned by TikTok. The app surpassed 1 billion users in September 2021 and is currently ranked 7th on earth – not too shabby! It also introduced several helpful features such as business profiles (2020) ads or creator marketplace (2021). If you’re looking to make your mark online with an audience who loves what they see, then this could be just what we’ve all been waiting for.
TikTok surpassed 1 billion users in September 2021 and is currently ranked 7th on earth!
Trend #2: Get Creators to develop some of your content.The economic power of creators has been growing for about 10 years. But it boomed during the pandemic as people looked to diversify their income (due to unemployment or both). Creator encompasses professionals who market products through social media and amateurs that create content with entrepreneurial motivations – basically, anyone writing, editing designing filming videos, etc., on any platform where you can make money from them such as Instagram Stories.
The number of 50 million accounts representing “creators” is set to increase by 2021 when we’ll see spending around $15 billion spent each year just on influencer marketing.